THE ASK: Create a pre-roll campaign for Hotels.com on Youtube that highlights that you can stay ten nights and get one free with Hotels.com.
THE IDEA: We identified the top 4 most searched trends (Cat Videos, Mukbang, ASMR, How To) on Youtube, and created contextual videos of Captain Obvious set in the environment you are searching for. We also created a fifth generic version just referencing people’s suspicious search histories in general.