THE ASK: Create a campaign that hits on the Rewards based RTBs that Hotels has to offer — free cancellation, earning free nights, etc.
THE IDEA: The 90s are having a moment. Bucket hats, fanny packs, even the humble cargo pant is having its day in the sun. Plus, when we decided to do a sex ed theme, we wanted it to be awkward and the 90s were the golden years of awkward. I don’t know if a man with a mullet has ever tried to talk to you about sex…but it’s not ideal. That’s what makes it so funny.
Art & Copy
Divya Seshadri
Annie Russo