THE BRIEF: Create a social first campaign to get people excited about the $5 Boneless Wing Bash Limited Time Offer.

THE IDEA: The $5 Boneless Wing Bash is a crowd favorite. Let's celebrate it by creating a "Boneless Season".

HOW?

BONELESS DANCERS

Flappy Bois. Wavy Arm Guys. Inflatable Dancy Things. People call them different names, but everyone loves 'em. We're calling them Boneless Dancers and using their help to welcome Boneless Season.

Through a half day shoot, we captured a ton of channel specific content.

IGTV/IG STORIES

ORGANIC + PAID SOCIAL GIFS

ORGANIC + PAID SOCIAL VIDEOS

BONELESS MEMES

We also hopped on an existing meme trend and created a series of Boneless Memes that we shared on organic and paid social.

ORGANIC + PAID SOCIAL

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INFLUENCER PARTNERSHIP

We partnered with the meme account @tank.sinatra who created his own memes and shared on his Instagram account

Art & Copy

Divya Seshadri

Joel Williams

CDs:

Tim Eger

Tom Hamling