DIVYA SESHADRI

THE BRIEF: Vrbo had hired their first spokes family, the Legend-Teigens, and wanted to launch the partnership (and a wave of Covid-is-almost-over-let’s-fucking-go-somewhere bookings) with a “holy shit moment.”

THE IDEA: We did a lot, positioning the Legend-Teigens as our first-ever Family in Residence and working together to create some pretty great content that’s actually helpful for families headed out on vacation. But the piece de resistance centered on working with John Legend and Raphael Saadiq to craft a celebratory cover of “I Can See Clearly Now” by Johnny Nash, the perfect song to welcome people out of the Covid era. Then, we set out to make content to pair it with, centered on togetherness and directed by the truly incredible Savanah Leaf. Instead of using actors, we found real people who had just gotten vaxxed but still hadn’t seen their loved ones, and we surprised them on set with the people they’d missed most. Did I cry? Only like a hundred times.

THE BEHIND-THE-SCENES: